Our team collaborated with Nike and JD Sports on a project to commemorate the 40th anniversary of the iconic Air Force 1 sneaker. We partnered with Breaks agency, a leading experiential marketing agency, to execute the project.
The highlight of the project was a 6-meter long Nike Air Force 1 shoe box that was designed to look like a shipping container. The shoe box was completely flat-packed and could be easily transported and assembled in various locations.
The project was first installed at Westfields London, where it played host to a DJ and the dance collective Study Off. The shoe box was eye-catching and immediately caught the attention of passers-by. One side of the shoe box could be opened to reveal an interior that was visually stunning. The inside of the shoe box was transformed into a DJ booth with mood lighting, creating an immersive and engaging experience that brought the Air Force 1 to life in a unique way. Nike and JD Sports were delighted with the outcome, and overall, the project was a fantastic celebration of the air Force 1's legacy.
