NIKE JORDAN X JD GAMEDAY

NIKE JORDAN X JD: Gameday

Our team had the opportunity to collaborate with Breaks Agency, Nike Jordan, and JD Sports to create an exceptional event for a basketball tournament - Game Day. Our goal was to fabricate a range of elements that would leave a lasting impression on all participants.

WE PARTNERED WITH BREAKS AGENCY, A LEADING EXPERIENTIAL MARKETING AGENCY, TO EXECUTE THE PROJECT.

One of our main elements of the event was the podium for the three judges, which we designed and fabricated to reflect the Nike Jordan brand. The podium featured an aluminum frame and a nonslip flooring, providing a safe and sturdy platform for the judges. The backdrop of the podium showcased a large print of the iconic air Jordan 1. We also created a custom CNC-cut judging counter that was placed at the front of the podium, which featured a LED screen.

To ensure that participants were able to navigate the event seamlessly, we created a range of signage that was placed around the tournament. The signage was constructed from OSB sheet material and featured painted typography.

t-shirt customization

Another key feature of the event was the t-shirt customization area. Breaks Agency provided a range of logos and designs for participants to choose from and our team applied the designs to the Nike Jordan t-shirts using expert application techniques. This added a unique and engaging experience for participants, allowing them to create a one-of-a-kind t-shirt that reflected their personal style.

Overall, our collaboration with Breaks Agency, Nike Jordan, and JD Sports was a success. We designed and fabricated a range of elements that were both visually striking and functional, providing an exceptional experience for all participants at the Game Day basketball tournament.